The outlet store was an online platform to sell older stock from both brands Pilgrim and Azzurielle. Digital design management was a main priority for Outlet as well as taking charge of any promotional campaigns like Mystery Boxes and Buy 2 get 1 Free.
The Mystery Box Campaign
For the Mystery Box Campaign, I creatively directed and shot the promotional images using my camera and put together digitally the final marketing assets. I also designed and had the product packaging printed for the release. This included thorough research for materials for packaging and tape.
