Social Media and Digital Marketing Specialist
EXPERIENCE
Working with a global brand like OPPO Australia, I led social media as my primary focus while also contributing to content creation, influencer marketing, email marketing management, eCommerce and paid digital advertising campaigns across Meta and TikTok.
❋ Paid Digital Media Developing high-performing ad copy and strategically allocating budgets across social media platforms, guided by performance data and insights from Meta and TikTok.
❋ Social Media MarketingCollaborating with influencers and content creators to promote and market the latest OPPO devices. Leveraging my creative expertise to produce in-house content using smartphone cameras, while staying across emerging social trends to ensure the brand remains relevant and culturally connected.
❋ Email MarketingUsing insights from consumer behaviour, promotions and product launches, I develop and schedule strategic email marketing campaigns, crafting targeted content and copy to drive strong performance and measurable results.
❋ Influencer MarketingManaging influencers and content creators across product launch campaigns and always-on periods, overseeing end-to-end partnerships to deliver high-quality, on-brand content that effectively promotes key products. Responsibilities include sourcing and vetting talent, negotiating deliverables and timelines, briefing creators with clear campaign objectives, approving content, tracking performance metrics, and ensuring alignment with brand guidelines and overall marketing strategy.
