Pilgrim is an event wear Australian label, and here I focused on digital design, social media management, and content creation for EDM’s using Klaviyo. As part of the marketing team I ensured every design asset was on brand and to drive traffic to both online and in-store.
Aside from digital design, I was also able to assist and manage the online website with up-and-coming campaigns. Creating hero banners and editing the back end of the website accordingly using Shopify.
Website Management
EDMs were a priority task assigned to me to manage weekly with a minimum of two-three additional send-outs in line with campaigns. EDMs were an essential aspect of marketing to drive online sales with one EDM making up to $6,000 in sales on a Saturday morning send out using Klaviyo. These involved creating a curated edit of products to push like new arrivals, a black collection edit, or statement colours for example.
